Privacy policy
Last updated: 1 October 2026
Relentless Elite Performance respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, make a purchase, contact us or otherwise interact with Relentless Elite Performance.
For the purposes of UK data protection law, Relentless Elite Performance is the data controller of your personal information.
1. Who we are
Relentless Elite Performance
1 Lowca Lane
Seaton
Workington
Cumbria
CA14 1JF
United Kingdom
Email: orders@relentlesseliteperformance.co.uk
Our online store is powered by Shopify.
2. Information we collect
Depending on how you use our website or services, we may collect:
- your name
- billing and delivery address
- email address
- telephone number
- order and transaction details
- products you view, add to your basket or purchase
- account information, where applicable
- communications you send to us
- IP address
- browser and device information
- information about how you use our website
Payment information is processed securely by our payment providers. We do not normally receive or store your full payment card details ourselves.
3. How we collect your information
We may collect personal information:
- directly from you when you place an order, create an account, contact us or subscribe to communications
- automatically when you use our website, including through cookies and similar technologies
- from Shopify and other service providers that help us operate our website and fulfil orders
- from payment, delivery and fraud-prevention providers where necessary
4. How we use your information
We may use your personal information to:
- process and fulfil your orders
- take and confirm payment
- arrange delivery and returns
- send order and shipping updates
- respond to customer enquiries
- manage customer accounts
- detect and prevent fraud
- maintain and improve our website
- comply with legal and regulatory obligations
- send marketing communications where permitted
5. Our lawful bases for processing
Under UK data protection law, we must have a lawful reason for using your personal information.
Depending on the circumstances, we may rely on:
Contract
We use your information where necessary to process your order, take payment, arrange delivery, handle returns and provide customer service.
Legal obligation
We may process information where necessary to comply with tax, accounting, consumer protection or other legal requirements.
Legitimate interests
We may process information where reasonably necessary to operate and improve our business, prevent fraud, protect our website and understand how customers use our services, provided those interests are not overridden by your rights.
Consent
Where required, we may rely on your consent, for example for certain marketing communications or cookies. You may withdraw your consent at any time.
6. Marketing
We may send you marketing emails where you have consented to receive them or where the law otherwise permits us to do so.
You can unsubscribe from marketing communications at any time by using the unsubscribe link in our emails or by contacting:
orders@relentlesseliteperformance.co.uk
Unsubscribing from marketing will not stop essential service communications such as order confirmations, dispatch notifications or information relating to an existing purchase.
For electronic marketing to individuals, consent is generally required unless the limited existing-customer “soft opt-in” applies. Where that exception is used, customers must have been given a clear opportunity to opt out when their details were collected and in every later marketing message. ICO
7. Sharing your information
We may share personal information with trusted organisations where necessary to operate our business, including:
- Shopify
- payment processors
- shipping and delivery companies
- IT and website service providers
- email and communication providers
- analytics providers
- fraud-prevention and security providers
- professional advisers, where necessary
- government, regulatory or law-enforcement bodies where legally required
We only share information where there is a legitimate business or legal reason to do so.
8. Shopify
Our online store is hosted by Shopify.
Shopify processes personal information in order to provide and improve its ecommerce services.
Information submitted through our store may therefore be processed by Shopify and its service providers.
9. International transfers
Some of the organisations we use may process personal information outside the United Kingdom.
Where personal information is transferred internationally, appropriate safeguards will be used where required by law.
These may include recognised adequacy arrangements or approved contractual safeguards for international transfers. The ICO recognises approved mechanisms such as the UK International Data Transfer Agreement and UK Addendum for certain restricted transfers. ICO
10. Cookies
Our website uses cookies and similar technologies.
Cookies may be used to:
- make the website function correctly
- remember preferences
- keep your basket working
- understand website usage
- measure performance
- support advertising and marketing, where permitted
Where required, we will ask for your consent before placing non-essential cookies.
You can manage your cookie preferences through the cookie controls available on our website.
11. How long we keep your information
We only keep personal information for as long as reasonably necessary for the purpose it was collected.
How long we retain information may depend on:
- whether you have an active customer account
- whether we need the information to fulfil an order
- accounting and tax requirements
- legal obligations
- fraud prevention
- resolving complaints or disputes
When personal information is no longer required, we will delete or anonymise it where appropriate.
12. Your rights
Under UK data protection law, you may have rights including the right to:
- request access to personal information we hold about you
- ask us to correct inaccurate information
- ask us to delete your information in certain circumstances
- ask us to restrict how your information is used
- object to certain types of processing
- request transfer of certain information to you or another organisation
- withdraw consent where processing is based on consent
These rights are not absolute and may be subject to legal exceptions.
To exercise your rights, contact:
orders@relentlesseliteperformance.co.uk
We may need to verify your identity before responding to a request.
13. Security
We take reasonable steps to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
However, no internet transmission or storage system can be guaranteed to be completely secure.
14. Children's privacy
Our website and products are not specifically directed at children.
We do not knowingly collect personal information from children where doing so would be unlawful.
If you believe a child has provided us with personal information improperly, please contact us.
15. Third-party websites
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices of websites operated by other organisations.
We recommend reviewing their privacy policies before providing personal information.
16. Complaints
If you have concerns about how we handle your personal information, please contact us first at:
orders@relentlesseliteperformance.co.uk
You also have the right to complain to the Information Commissioner's Office (ICO), the UK regulator responsible for data protection.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, legal obligations or data-processing practices.
The latest version will always be published on our website with the updated date shown at the top.
18. Contact
For questions about this Privacy Policy or how we use your personal information, contact:
Relentless Elite Performance
1 Lowca Lane
Seaton
Workington
Cumbria
CA14 1JF
United Kingdom